A brief history of Navy Daisy
Beginnings
Navy Daisy’s founder, Emma Sanders, began making and selling her own jewellery designs in her late teens. From there she started a small business attending fairs and holding stalls.
‘The little shop’
In 2012 she opened her first shop, at 10A Morley’s Place in Sawston, selling not just jewellery but also handbags and a range of other ladies’ accessories and clothes.
Two shops
In the summer of 2016 Navy Daisy expanded into a second shop on the High Street in Sawston (4 Mill Lane – our current store), which housed new departments – home accessories, furniture and gifts – as well as a much larger selection of ladies’ clothes.
The original shop was kept on, initially as a boutique, but then redeveloped in 2017 as a baby gift store.
As beautiful as it was, sadly the new Navy Daisy BABY store did not succeed. The BABY range was brought over to the new shop and 10A Morley’s Place received new tenants in 2018.
Roller-coaster
As all business-owners will know, the constant economic flux going back to the 2007-8 financial crisis (through “Austerity”, the Brexit vote in 2016, COVID, recession, high inflation and the cost-of-living crisis) has made conditions somewhat challenging. At Navy Daisy we have always had a wonderful, loyal customer base who have kept us ticking, and to whom we are truly grateful.
Always something new
With a view to growing them in the future, new ranges were developed in this period, in addition to ‘Navy Daisy BABY’, including Navy Daisy ‘Deli&Cellar’, Furniture@Navy Daisy, Jeans@Navy Daisy and Navy Daisy ‘Lovely for Less’. ‘Lovely for Less’, launched in 2022, is a lower-priced range of ladies clothes, footwear and accessories, collated by Emma to provide more affordable options to customers feeling the financial squeeze on the back of the economic climate.
Two Websites
The first version of the Navy Daisy website was commissioned back in 2015, but unfortunately the web-design company building the site ceased trading before completion, and the first iteration of the site was launched without ever quite cutting the mustard. As a result it was redesigned, rebuilt and relaunched – a process completed in 2023.
Thank you!
And so Navy Daisy looks to the future, with a huge thank you to all of our customers, staff and supporters over the years, in-store and now online and on social media. Shopping locally, supporting independent businesses, and looking after each other as a wonderful, growing, welcoming community, lives on!